Sheona Sleiman says she’s done a lot of different things for a career, but there’s one thing she continues to come back to.
“I’ve always found myself (coming) back to cosmetics,” she says.
Most recently she’s been the education manager at Sephora, where she worked for three and a half years.
Now, she’s opening Backstage Makeup Studio, which will be a retail shop for makeup but will have more of a focus as a studio for makeup application.
“It’s a new niche here in the Midwest,” Sleiman says. “It’s actually all over the coasts.”
The studio is opening on the first floor of Sutton Place at the southeast corner of William and Market. The main entrance is off of Market Street across from where a parking garage is going to open this spring.
Sleiman says there will be three components to the business.
There will be classes, such as how to do contouring or accentuate eyes. Sleiman says it could be something basic or whatever the hot trend is.
There also will be parties, whether it’s for 4-year-olds or bachelorette parties.
“Parties of all kinds and for all ages,” Sleiman says.
Backstage will especially cater to brides and bridal parties for their big days.
“It just makes it easier and makes the day go smoother for them,” Sleiman says.
There also will be personal applications, where someone can come in and learn how to apply makeup or prepare for a big night out by having it done.
“It’s really just dependent on their needs and what they’re looking for,” Sleiman says.
She’s been doing some test classes and parties.
Sleiman is having a Jan. 30 grand opening during Final Friday.
She says she likes being downtown for its central location and wants customers to enjoy the city feel just outside her door.
“I wanted them to feel like they’re in a big city.”
Sleiman says it’s “amazing” to help people through makeup.
“You just see their natural glow come through, and their smile is a little brighter. They stand up just a little bit taller,” she says.
“At the end of the day, you just feel so good.”