Before those New Year’s resolutions are gone again until next year, Sanford Health will open one of its Profile by Sanford weight-loss clinics here in early February.
“Our core business is really focused around three areas: nutrition, activity and lifestyle,” says Nate Malloy, who is Profile’s chief operating officer.
South Dakota-based Profile will open in the former Ribbit Computers space at 2616 N. Maize Road, which is in front of Lowe’s.
Sanford Health, which bills itself as the largest rural nonprofit health care system in the nation, started the Profile division just over two years ago.
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“We saw a need within the current communities that we serve,” Malloy says.
The Profile system is a coach-based model with individualized plans to help people achieve their weight-loss goals.
“The plan is simple to follow, so we make it easy for our members,” Malloy says. “We build strategies on helping them to keep the weight off.”
The plan includes food that members can buy at grocery stores and meal replacements they can buy from the company.
“We’re really focused in on the science and the sustainability of weight loss,” Malloy says.
He says Profile is about wellness and preventive steps in health care.
The more than 100-year-old Sanford Health isn’t in Wichita, but he says Wichita’s economy and demographics fit what the company is looking for.
“Wichita fits … exactly what we’re looking for,” Malloy says. “We also saw an opportunity to do something much larger and make an impact.”
There’s a $300 joining fee and then separate prices for products.
Malloy says there are special rates for employers who partner with Profile as a benefit for employees.
Profile has 20 sites so far with more than 10,000 members.
“We look to continue to expand it,” Malloy says.
That includes in Wichita, which potentially could have as many as three sites here.
Malloy says after opening a store, it generally takes between six and 12 months to do the next.
“We think there’s certainly an opportunity for us to expand in other parts of Wichita.”