Pam Edmondson’s trade-off of Happiness for more space has paid off.
Two years ago, the owner of Skin Essentials moved her shop from Happiness Plaza at 3555 E. Douglas to Aspen Plaza at the northwest corner of Douglas and Oliver where Aspen Boutique is. She’s now expanding with another 1,000 square feet for a total of 2,132 square feet.
“We have better traffic,” Edmondson says.
She says she enjoyed her time at Happiness Plaza but has found that her new space “is just a more visible corner.”
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Skin Essentials has eight practitioners for services such as facial treatments, massage, hair removal, makeup, eyebrow shaping and lash extensions.
Edmondson says the new space will allow for a makeup and brow bar, “which will be really great. We’re real excited about that.”
The shop’s retail area will be bigger as well. Skin Essentials is now an Aveda spa and will expand that line along with others. Edmondson says she may add some new lines as well.
“This will also give us a lot more flexibility when I have events,” she says. “This will give us a lot more room to do seasonal events and some training and classes, too.”
Edmondson expects the new space to be ready by February.
She’s taking part of the former Pink Saloon space. That business is now in the new addition of the Waterfront at the northwest corner of 13th and Webb Road.
Aspen Plaza owners James and Monica Smits, who also own Aspen Boutique, have another 1,500 square feet left to lease at the former Pink Saloon space.
“Monica and I are excited because Skin Essentials brings so much synergy to Aspen Plaza,” James Smits says. “Skin Essentials helps fulfill our goal of a center that is filled with upscale women’s-oriented businesses.”
Ideally, he says he’d like to find one more women’s boutique for the space.
“We feel like it really draws people to the center (and) gives them more options than just us,” Smits says.
The Wine Dive also is at the center.
“The synergy really seems to help … all the businesses.”