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Hugs & Hissyfits will close so owner can focus on Smallcakes, A Cupcakery

08/26/2014 3:07 PM

08/26/2014 3:07 PM

Lexi Bruner is closing one business to focus on another.

“It’s just too much to try to do both,” Bruner says of her Hugs & Hissyfits and Smallcakes, A Cupcakery.

The 7-year-old Hugs & Hissyfits children’s boutique will close at the end of the month.

“It’s just to focus more on Smallcakes,” Bruner says.

She opened the cupcake franchise a year ago in the Shops at Tallgrass near 21st and Rock Road. That’s the same center where Hugs & Hissyfits is.

“Retail is much harder than Smallcakes,” Bruner says. “Smallcakes just does so much better.”

It does so well, Bruner is going to open a Smallcakes food truck in the next few weeks to sell her cupcakes around town.

Bruner says she won’t necessarily hit the same routes that other food trucks take since she’ll only be selling cupcakes.

“We’re just going to kind of play it by ear.”

Reach Carrie Rengers at 316-268-6340 or crengers@wichitaeagle.com. Follow her on Twitter: @CarrieRengers.

About Carrie Rengers

Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.

A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.

Carrie encourages readers to contact her with tips, questions, behind-the-scenes business news and even funny quotes from business people. Reach her at 316-268-6340 or crengers@wichitaeagle.com


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