Super Car Guys opening third dealership in former Joe Self Used Cars south-side space
07/16/2014 9:36 AM
07/16/2014 10:05 AM
Ride Auto Group, the company behind two Super Car Guys dealerships, is adding another one.
A third Super Car Guys will open where Joe Self Used Cars has been on the northwest corner of Pawnee and Broadway.
"We've always had expansion in mind," says Aaron Wirtz, who handles marketing and media for Super Car Guys and Subaru of Wichita.
"The Super Car Guys brand is something ... we feel like is very strong and very well developed," he says. "It's not something that we're franchising out by any means, but it's something that lends itself well to growth. ... It's ready to be plugged in."
The change is effective Wednesday.
"We're going to try to start selling cars today," Wirtz says. "The signs are going up. We're not wasting any time."
Super Car Guys is taking over Joe Self's inventory.
"We want to reach out to all different types of customers," Wirtz says.
That will include used cars and trucks for retail customers and those who need special financing.
"We've been finding some success with lifted trucks right now," Wirtz says of the raised trucks.
The dealership will undergo some cosmetic work while it's open in order to look like other Super Car Guys dealerships on the east and west sides.
Wirtz says the dealerships are "specifically and intentionally planned to reflect our culture of openness and transparency."
"It's something we've devoted a lot of thought to."
The former Joe Self space doesn't have the Super Car Guys look.
"Right now there are a lot of offices and things like that," Wirtz says. "It doesn't feel as open."
Super Car Guys has more expansion plans for the future.
"We definitely want to get things ... started correctly for this location before starting anything else," Wirtz says.
At the new site, there's a Walmart on the opposite corner and a water park around the corner.
"We're excited about the amount of traffic that goes through there," Wirtz says.
"It's just really a beautiful intersection."
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