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LogoLounge creator Bill Gardner teaches logo class through Lynda.com

04/14/2014 2:11 PM

06/25/2014 5:53 PM

WICHITA — Bill Gardner of Gardner Design is also known as the logo guy thanks to LogoLounge, a website and series of books in which he's collected more than 170,000 logos.

Now, Gardner is taking that expertise to a new level by teaching a course on symbolism within logos through Lynda.com, which offers online education videos to teach business, software and creative skills.

"It's kind of a new role for me, this teaching thing," says Gardner, who previously only shared what he knows with employees.

Gardner says it's a good feeling to have others want to hear what he has to say.

"It's nice to have that degree of relevance."

His video came about through a contact he made while doing one of his LogoLounge books. Gardner says that person wanted him to do a Lynda video but had to have him do test videos first "to make sure that everybody else there thinks you're as charming."

"You really have to play this in such a way as you're affable, informative ... approachable ... authoritative," Gardner says. "You can't come across as condescending."

Another challenge, he says, is that he is "talking to people at all experience levels."

Gardner says that in his video, he discusses how logos have to quickly convey information to users.

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About Carrie Rengers

Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.

A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.

Carrie encourages readers to contact her with tips, questions, behind-the-scenes business news and even funny quotes from business people. Reach her at 316-268-6340 or crengers@wichitaeagle.com

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