Bruce Haase named Value Place CEO
04/11/2014 3:19 PM
06/25/2014 5:53 PM
WICHITA — There's a new CEO at Value Place, and founder Jack DeBoer calls him "a superstar."
Bruce Haase spent a dozen years with Choice Hotels International, one of the world's largest franchise organizations with brands such as Comfort Inn, Sleep Inn and Clarion.
"I think Value Place quite honestly is the best opportunity in hospitality right now," Haase says.
He says it's "a very uniquely positioned brand" with "tremendous growth opportunities."
Haase started with Choice Hotels as treasurer and six months later was given the international division.
"It was actually quite troubled at that point."
He says he spent a lot of time overseas making the division stronger.
"That's really where I learned franchising," Haase says.
He says during that time, he became more of a generalist instead of focusing strictly on numbers.
"It was quite a fascinating journey."
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.
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