Rita's Italian Ice to offer free ice desserts Monday and Tuesday
03/28/2014 5:00 AM
06/25/2014 5:53 PM
WICHITA — It's rare that "free" and "tasty" go together, but that's what the new Rita's Italian Ice will offer Monday and Tuesday when it opens next to the Five Guys Burgers and Fries near 29th and Rock Road.
"We are excited to turn people onto that product," franchisee Jeff Miller says.
So he and Rita's corporate will be offering free ice – not custard – both days.
Miller says people here are already familiar with custard.
"They're not familiar with Italian ice," he says.
Miller says customers tend to think Rita's Italian Ice might be shaved ice or slushies before trying it.
"It's not what they think it is," he says.
"It's just so much more than that. ... We want people to try it and have the experience."
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.
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