PR News apologizes to Wichita State University and the Shockers
03/27/2014 9:57 AM
08/06/2014 10:34 AM
WICHITA — It was a day late, but PR News has apologized for suggesting through an e-mail to PR executives nationally that they can "score big" in the industry if they "Don't be like Wichita State."
"On behalf of PR News, I wish to apologize to Wichita State University and its many basketball fans and supporters across the country for the reference to the university in our March 26 email solicitation," wrote Diane Schwartz, senior vice president and group publisher for PR News in what appears to be an e-mail blast to the same people who received the initial e-mail on Wednesday.
"The subject line was inappropriate and reflected poor judgment on our part. We have taken steps to ensure such statements made in our email solicitations will not happen again," Schwartz wrote. "Thank you for understanding that mistakes happen, even to those who serve the PR trade. We are humbled by the incident and appreciate your continued support."
Late Wednesday evening, Schwartz also sent a note to Barth Hague, WSU's associate vice president for university relations and chief marketing officer. She said, in part, "I and my team have the utmost respect for your university — and the Shockers –and please understand that we own up to this mistake in judgment."
The mass apology was sent Thursday morning.
"I find it acceptable," Hague says. "I know that others who have been talking to me from outside of the organization thought it was weak."
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.
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