WICHITA — In a bid for more subscribers through a national e-mail blast on Wednesday, PR News touted its "expert opinions" on communications and crisis management, among other things, through what a Wichita State University spokesman calls a “cheap shot” at the Shockers.
The PR group now needs a little crisis management help of its own.
The e-mail, which was about how to "score big" in the business, has a subject line that says "Don't be like Wichita State."
"Really, that's the approach you're going to take to generate business?" asks WSU spokesman Joe Kleinsasser. "It's just a marketing attempt gone awry. Is it the end of the world? No. But it's unfortunate."
His day began with a couple of e-mails from his counterparts at Wake Forest University and Princeton University alerting him to the slam against the school and its beloved Shockers.
“And, yes, I am unsubscribing from their distribution list,” one said after saying how much the slam annoyed him.
It's a sentiment others locally and nationally are echoing.
"We think this approach is mean-spirited and beneath contempt," wrote Barth Hague, WSU's associate vice president for university relations and chief marketing officer, in an e-mail to PR News about playing on the Shockers' "heartbreaking loss."