PR News takes 'cheap shot' at the Shockers
06/25/2014 5:53 PM
06/25/2014 5:53 PM
WICHITA — In a bid for more subscribers through a national e-mail blast on Wednesday, PR News touted its "expert opinions" on communications and crisis management, among other things, through what a Wichita State University spokesman calls a “cheap shot” at the Shockers.
The PR group now needs a little crisis management help of its own.
The e-mail, which was about how to "score big" in the business, has a subject line that says "Don't be like Wichita State."
"Really, that's the approach you're going to take to generate business?" asks WSU spokesman Joe Kleinsasser. "It's just a marketing attempt gone awry. Is it the end of the world? No. But it's unfortunate."
His day began with a couple of e-mails from his counterparts at Wake Forest University and Princeton University alerting him to the slam against the school and its beloved Shockers.
“And, yes, I am unsubscribing from their distribution list,” one said after saying how much the slam annoyed him.
It's a sentiment others locally and nationally are echoing.
"We think this approach is mean-spirited and beneath contempt," wrote Barth Hague, WSU's associate vice president for university relations and chief marketing officer, in an e-mail to PR News about playing on the Shockers' "heartbreaking loss."
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.
Carrie encourages readers to contact her with tips, questions, behind-the-scenes business news and even funny quotes from business people. Reach her at 316-268-6340 or firstname.lastname@example.org.