Shock Top & WuShock: like beer & pretzels
03/19/2014 6:00 AM
06/25/2014 5:53 PM
WICHITA – Shock Top and WuShock are like beer and pretzels: They’re not an official combination, but they go awfully well together.
When Anheuser-Busch's Shock Top wheat beer debuted in 2007, House of Schwan's Pam Irish called it "the very unofficial beer of WSU Shockers."
While it's still not the school's official beer – most colleges, of course, don't have one – WuShock is now used in Shock Top promotions here and elsewhere.
"We are fortunate enough to be one of the ambassadors for Wichita State athletics," Irish says of the wholesale company, where she's special events director.
"It's been the most rewarding partnership I've ever been involved with. They're just great partners."
Before the Shock Top name debuted, Anheuser-Busch had a specialty beer called Spring Heat Spiced Wheat that was so popular the company decided to rename it and keep it year round.
Shock Top was one of about five possibilities Anheuser-Busch sent to wholesalers to see what they thought. House of Schwan lobbied hard for Shock Top, and it won.
Businesswoman and WSU alum Sheryl Wohlford noted the beer's mascot looked like a relaxed Wu.
"This little guy looks like Wu on vacation," she said at the time.
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.
Carrie encourages readers to contact her with tips, questions, behind-the-scenes business news and even funny quotes from business people. Reach her at 316-268-6340 or firstname.lastname@example.org.
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