WICHITA — The sign for Wichita's first Rita's Italian Ice went up Thursday next to the Five Guys Burgers and Fries near 29th and Rock Road.
"We are actually in Philadelphia right now finishing up our training on all these wonderful treats we're bringing to town," franchisee Jeff Miller says of himself and his brother, Jay.
"We're on target for no later than the 27th (of March) to be open."
As Have You Heard? reported in October, each Rita's will be its own business but will be done in tandem with Five Guys restaurants.
"We've already had a lot of interest from people who have moved from this area," Miller says of Wichitans from the Philadelphia area, where Rita's is based.
The chain sells custard and flavored ice that almost has a creamy texture.
"We are just so excited about this product," Miller says. "It is fantastic stuff."