WICHITA — Last fall, Have You Heard? reported that the Ambassador Hotel may become part of the growing Autograph Collection by Marriott.
At the time, Paul Coury, chairman of Tulsa-based Coury Group, said that he was looking into a soft brand concept.
He didn't confirm that the Autograph Collection by Marriott was one of them. Nor is he confirming anything now.
However, it looks like the deal may be getting closer. There are still a few hurdles to go, though.
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The soft brand trend allows boutique hotels to retain their independence but align themselves with the power of a large chain.
"We're not where we originally hoped to be by now," Coury said in September.
"I don't think we did as good of a job as we needed to to get the major demand generators exposed to our product."
He was referring to groups and businesses that can commit to annual contracts with hotels, often at the start of each new year.
"It'll be fine," Coury said. "It's going to be a great property for us, and it fits well into the market we're trying to develop."
Look for more news soon.