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Good Life Co.'s cookies go national
02/04/2014 10:39 AM
02/04/2014 11:09 AM
WICHITA — Even during the Good Life Co.'s humble beginnings – when Greg Cole was selling his Little Bits cookies at farmers markets – he knew he'd go national one day. He never thought it would be three years after starting his business, though.
"We're actually two years ahead of our projected plan," Cole says.
"We go national next month," he says. "I never thought that we would get a national contract so soon."
Cole's specialty is seven-spice gourmet cookie. After farmers markets, he began selling to local stores, such as Green Acres Market, Spice Merchant & Co. and the local health store Whole Foods Association.
When Fresh Market opened at Bradley Fair in 2012, Cole began selling his cookies there.
"It's their No. 1-selling cookie," Cole says. "They weren't expecting the cookie to do so well."
Then the Kansas City Fresh Market began selling the cookies.
Now, the chain is going to begin putting Little Bits in its other stores as well.
"It's going to be a five-year project," Cole says. "You can't roll out to every store all at once. ... That's an ongoing process."
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.
Carrie encourages readers to contact her with tips, questions, behind-the-scenes business news and even funny quotes from business people. Reach her at 316-268-6340 or firstname.lastname@example.org.
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