Todd Dechant creates OxCart to improve dump carts; Costco.com is first retail outlet
10/23/2013 3:41 PM
10/23/2013 3:41 PM
Todd Dechant unwrapping his new OxCart product. WICHITA – Todd Dechant has spent a career as an employee and consultant helping companies and individuals bring new products to the market.
Now, he's going to do it for himself with a new product called the OxCart, which he says is an improved dump cart for tractors and ATVs.
Dechant's background is in sales and product development, among other things, at Coleman, Harper Trucks, Black & Decker and Pepsi.
During the last couple of years he's been working on the OxCart, he's also been helping other inventors launch their products.
"I got on an 'I know a guy' list," Dechant says. "That was a lot of fun. I just don't have time to do that anymore."
When Dechant decided he wanted to create his own product, he did a category analysis to look for dead categories "that didn't really have a lot of innovation in them."
He says dead categories are ones that aren't growing in sales.
"One that just kind of seemed glaring to me ... was the dump cart category," Dechant says.
"We tested a lot of products out there," he says. "I started focusing on trying to get more out of a riding lawn mower."
He says there's not been much innovation in the field in the last couple of decades.
"The only way to grow a category is to come up with innovation."
Dechant says he's added durability and stability with the OxCart.
"You've got more control in the dumping process," he says. "The pivot point is kind of like a teeter-toter in most dump carts."
He says that means when loads shift they start sliding quickly.
"It's very harsh and abrupt."
For his cart, Dechant says he's moved the pivot point back for more control.
He's also added a power-assisted gas lift and wider, higher quality tires.
Dechant debuted the OxCart, which will sell for $300 to $349, today at the Green Industry and Equipment Expo in Kentucky.
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
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