Ambassador Hotel may align with Autograph Collection by Marriott
09/11/2013 3:08 PM
09/11/2013 4:13 PM
WICHITA — Wichita's Ambassador Hotel, which has struggled since opening in January, may become part of the growing Autograph Collection by Marriott.
"I'm looking into soft brands," says Paul Coury, chairman of Tulsa-based Coury Group.
The soft brand trend allows boutique hotels to retain their independence but align themselves with the power of a large chain.
Coury won't confirm if he's working on a deal for the Ambassador to become part of the Autograph Collection.
He does say, though, "If we were to do anything, it's a good fit for what we do."
Coury says a soft brand would allow the Ambassador to keep its name and individual style "but still maintain certain standards."
"We're not where we originally hoped to be by now," he says.
"I don't think we did as good of a job as we needed to to get the major demand generators exposed to our product."
He's referring to groups and businesses that can commit to annual contracts with hotels, often at the start of each new year.
"We're getting ready to burn through 2013 pretty quick," Coury says. "Once January rolls around, based on the feedback we've been receiving ... we'll reach the original projections."
There are several hurdles, he says.
"Sometimes things don't go the way you project," Coury says. "I made some mistakes. I misread the market on some things."
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.
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