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Mattress Hub founders start second company, Furniture Hub, to sell furniture
04/25/2013 4:57 PM
04/25/2013 4:57 PM
WICHITA — In case opening more than 20 stores in four years isn't enough to keep them busy, Mattress Hub founders Ryan Baty and Mark Barrientos are starting a second company.
"Basically what we're trying to do is expand on the Hub brand," Baty says of starting Furniture Hub.
"We've always been intrigued by the furniture business," he says. "We see a lot of potential and a lot of opportunity."
Furniture lines will include Lane, Bassett and England.
"You're going to see brands that are very familiar," Baty says.
He says he and Barrientos envision branding Furniture Hub in the same way they've marketed the Mattress Hub in Kansas, Oklahoma and Missouri.
"We're really going to try to own the media in every market we go to," he says of advertising penetration.
He says customer service, which now includes educating customers on mattresses, will continue to be a focus.
"We try to take it to a whole other level," Baty says. "We see opportunity in selective markets to where we can come in and bring the same type of approach."
They're looking at some markets that have Mattress Hubs and some that don't.
About Carrie Rengers
Carrie Rengers joined The Eagle's Business team in 2002 despite her inability to even balance a checkbook. Fortunately for her, and readers, her Have You Heard? blog is about business scoops and contains lots of news but almost no math.
A Michigan native, Carrie’s father was quite tragically transferred to Little Rock, Ark., in the middle of her sophomore year of high school. To make matters worse, her parents put her in a girls school. She recovered, though, and went on to enjoy being an English major at Hendrix College (the Harvard of the Ozarks, don’t you know). She worked for the weekly Arkansas Business and the statewide daily Arkansas Democrat-Gazette before moving to Wichita to be with her favorite writer and cook, husband Joe Stumpe.
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