WICHITA — In case opening more than 20 stores in four years isn't enough to keep them busy, Mattress Hub founders Ryan Baty and Mark Barrientos are starting a second company.
"Basically what we're trying to do is expand on the Hub brand," Baty says of starting Furniture Hub.
"We've always been intrigued by the furniture business," he says. "We see a lot of potential and a lot of opportunity."
Furniture lines will include Lane, Bassett and England.
"You're going to see brands that are very familiar," Baty says.
He says he and Barrientos envision branding Furniture Hub in the same way they've marketed the Mattress Hub in Kansas, Oklahoma and Missouri.
"We're really going to try to own the media in every market we go to," he says of advertising penetration.
He says customer service, which now includes educating customers on mattresses, will continue to be a focus.
"We try to take it to a whole other level," Baty says. "We see opportunity in selective markets to where we can come in and bring the same type of approach."
They're looking at some markets that have Mattress Hubs and some that don't.