WICHITA — There soon will be a new business to toast along Douglas Avenue not far from College Hill.
Reverie Coffee Roasters is opening at 2611 E. Douglas, which is a couple of blocks east of Grove, in April.
"Our entire retail space ... is going to be dedicated to teaching people about the process from when it leaves the farm to when it gets to your cup," says Andrew Gough, who is opening the business with Rebecca McNelly.
"There's a huge market for it here," McNelly says of coffee and everything associated with.
"We're focusing on artisan gourmet coffee," she says.
Gough says it will be fair trade, single-origin coffee that shoppers can trace back to which farmer grew it and even on what plot of land.
"It's just like wine," he says.
Gough says the emphasis will be on quality and freshness.
"Everything you buy is going to be freshly roasted, generally within a day or so of when you purchase (it)," he says. "One of the unique things that we're going to be doing is we are going ... to be allowing people to try to create their own blend of coffee."
He says Reverie will keep customers' coffee blends on file.
"We'll help people create their own profiles if they want it," he says. "We're going to encourage people to play with the blends a little bit."