MobileComm has a deal for a sixth store near the northwest corner of Harry and Rock Road.
“We are opening the new MobileComm where Ifone Wireless used to be,” says co-owner Milad Bakhtiari. “We were not affiliated in any way with Ifone Wireless.”
The store will open in 1,000 square feet next to Subway, though Bakhtiari isn’t sure when.
“This is our busy time of the year, so we’re not in a big hurry,” he says.
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Tax returns are the reason this is MobileComm’s busy time.
“Phones are a fairly big purchase,” Bakhtiari says.
He says the Harry and Rock Road area is an under-served area for cellphone repair, but that’s only part of the reason he chose that site.
“As a strategic location, we really like that area because there’s both high income and middle income nearby,” Bakhtiari says.
That’s important, he says, because most people will repair their phones if they break instead of buying new.
“They’re just not really a disposable item with what they cost these days,” Bakhtiari says.
He says it used to be the most expensive phone a consumer could buy was $200. Now, phones can cost $1,000.
“Repairs are a majority of our business,” Bakhtiari says.
He says there also has been an increase in accessory sales with “people wanting higher and higher quality accessories.”
“We’ve really seen a move from what we call vanity cases,” Bakhtiari says of more decorative cases.
“You don’t want to protect your $800 phone with a $5 case.”
Don Piros of Landmark Commercial Real Estate and Christi Royse of J.P. Weigand & Sons handled the deal for the new space.
Bakhtiari says to look for the store to open in “maybe a couple months.”