Cessna, Beechcraft to share exhibit space under Textron name at European show
07/16/2014 6:44 AM
08/08/2014 10:23 AM
Cessna Aircraft and Beechcraft Corp. will exhibit as one company – Textron Aviation – next month at the European Business Aviation Convention and Exhibition in Geneva, Switzerland.
Textron, Cessna’s parent company, has been working to integrate Cessna and Beechcraft since it bought Beechcraft in March.
Cessna and Beechcraft make up the new Textron Aviation segment of Textron.
The Cessna and Beechcraft brands will be displayed during the annual EBACE show in Geneva under the Textron Aviation name.
Since the sale, Cessna and Beechcraft have had separate exhibits at shows, including shows in Florida, Asia and Germany.
At the Sun ‘n Fun International Fly-in and Expo in Lakeland, Fla., earlier this month, those manning the Beechcraft booth wore Beechcraft shirts and Cessna hats. Those at the Cessna exhibit donned Beechcraft hats.
“We did a swap on hats and shirts,” said Textron Aviation spokeswoman Nicole Alexander.
In Geneva next month, Textron Aviation will display the Beechcraft Baron G58, King Air C90GTx, King Air 250, King Air 350ER, Cessna Grand Caravan EX, the Citation M2, Citation CJ4, Citation XLS Plus and the Citation Sovereign Plus. The M2 and Sovereign Plus will make their debut at EBACE.
EBACE will be May 20-22.
The show is hosted by the European Business Aviation Association and the National Business Aviation Association.