Wichita airport unveils customer loyalty program

10/08/2013 5:53 PM

08/08/2014 10:19 AM

Wichita Mid-Continent Airport has launched a customer loyalty program that lets travelers earn rewards such as airline miles and hotel points.

Members of the program also can earn rewards for purchases made across a national network of 170 airports and 20,000 merchants that participate in a program called Thanks Again.

“Wichita is a key component to that network,” said Jeremiah Gerald, Thanks Again regional executive.

Wichita Mid-Continent Airport is the only airport in Kansas that is part of the program.

Airport parking as well as all retail, food and beverage shops in the terminal are participating. In addition, travelers staying overnight or dining at the DoubleTree by Hilton Wichita Airport can earn rewards.

The program will benefit travelers and the airport, said Valerie Wise, Wichita Airport Authority air service and business development manager.

“It is one influencing factor on which airport to use,” Wise said, not only for those flying out of Wichita but for those flying in as well.

“It hopefully will increase our passenger traffic,” Wise said.

It’s also a way to thank travelers for their loyalty.

Gerald said the company will work to sign up local merchants to expand the program in the coming months.

“We start at the airport and expand out to the area,” he said.

Under the program, members earn one mile or two hotel points for every dollar spent on parking, shopping or dining at the airport. They earn the same rewards across the network of participating airports and merchants.

Points can be used on American Airlines, Delta Air Lines, Southwest Airlines and United Airlines, according to information supplied by the airport.

Members who register for the program register their debit or credit cards.

To earn miles or points, travelers can enroll at www.thanksagain.com/ict or text FLYICT to 82257. There is no cost to join.

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