This image provided by Carnival Cruise Lines shows a portion of the company’s television ad scheduled to run during Super Bowl XLIX on Sunday. Carnival is trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on cruise ships and the sinking of the Costa Concordia in 2012. (AP Photo/Carnival Cruise Lines)
This image provided by Carnival Cruise Lines shows a portion of the company’s television ad scheduled to run during Super Bowl XLIX on Sunday. Carnival is trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on cruise ships and the sinking of the Costa Concordia in 2012. (AP Photo/Carnival Cruise Lines) Uncredited Associated Press
This image provided by Carnival Cruise Lines shows a portion of the company’s television ad scheduled to run during Super Bowl XLIX on Sunday. Carnival is trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on cruise ships and the sinking of the Costa Concordia in 2012. (AP Photo/Carnival Cruise Lines) Uncredited Associated Press

First-time advertisers gamble on Super Bowl ads (VIDEO)

January 28, 2015 12:55 PM