The JC Penney app is shown on a smartphone inside the JC Penney store at Towne East Mall. More than 70 percent of the customers who visit the store visited the app first.
The JC Penney app is shown on a smartphone inside the JC Penney store at Towne East Mall. More than 70 percent of the customers who visit the store visited the app first. Jaime Green The Wichita Eagle
The JC Penney app is shown on a smartphone inside the JC Penney store at Towne East Mall. More than 70 percent of the customers who visit the store visited the app first. Jaime Green The Wichita Eagle

How you shop has already changed. Here’s what could happen next

June 03, 2017 4:41 PM

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