About 100 business people and marketers turned out Thursday for the Wichita American Marketing Association’s annual awards program.
Held at Wichita State University’s Marcus Welcome Center, the event included a speech by Ian Adamson, a seven-time adventure race world champion and global director of research and education for Newton Running.
Adamson‘s presentation was entitled, “Marketing Innovation: Sustainability Survival.”
He said he learned a valuable lesson in marketing while participating in the Eco-Challenge adventure race – he won his first major international title in the 1996 Eco-Challenge. By befriending the Discovery Channel producers and crews filming the race, he said his team received a lot of television exposure, and so did its sponsors.
“And when the sponsors were happy, we were happy because we got more money,” he said to a laughing audience.
The event also included the handing out of 32 MAX awards – gold, silver and merit – in 12 categories to local companies and marketing firms. Apples & Arrows and Associated Integrated Marketing won the most awards, five apiece, among marketing firms. High Touch Technologies won four MAX awards, the most among companies. Entries for the MAX awards were judged by the AMA Omaha chapter.
The awards program culminated with the naming of Marketer of the Year, which was awarded to Jennifer Keller.
Keller, community marketing director for the city of Derby, was among six finalists for the award. Other finalists were: Tara Clary, marketing manager at Davis-Moore Auto Group; Elizabeth Falk, vice president for sales and marketing partner at Atomic Enterprises and Fliphound; Todd Ramsey, owner of Apples & Arrows; Ella Reusser, marketing manager for Kansas Global Trade Services; and Kelly Snedden, Newman University’s director of university relations.