KC Creative Advertising, a more than 20-year-old ad agency, has changed its name to B2H Marketing Group.
Owner Christine Bitner said the name change, effective immediately, reflects her agency’s addition of inbound, or Internet, marketing.
“It’s marketing to people who want to be marketed to,” she said. “Blogging and videos, white papers, things on the Internet to draw people into your brand.”
She said the agency, at 221 S. Broadway, will continue to offer traditional ad agency services.
With the name change, Bitner’s firm also has a new website and address: b2hmarketing.com.