Beginning Friday, outdoors retailer Gander Mountain will give away 50,000 gun locks at its 133 stores to promote firearms safety.
The giveaway, which will end Sunday or when stores’ supplies are exhausted, requires customers to sign a pledge to use the locks on their firearms to prevent accidents.
“Our goal as a company is to try to have 50,000 guns that are safe … to make sure those are secured, so nothing drastic happens,” said Matt Meyer, manager of Gander Mountain at 605 S. Wichita in the WaterWalk development downtown.
Meyer said the Wichita store has received “four big cases” of the locks, which are black, use a key and fit around the trigger of a firearm.
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He said though it’s not the intent, he expects the Wichita store to be busy this weekend.
“I’m expecting a pretty big turnout,” he said, adding that he did not want to guess an exact number of customers.
He said each customer who signs the pledge will receive one lock.
St. Paul, Minn.-based Gander Mountain said it launched its firearms safety initiative, “With Rights Comes Responsibility; Secure Your Firearms,” a year ago through social media, advertising, and on a NASCAR race car driven by Emporia native Clint Bowyer.
“We are committed to continuing to raise awareness that responsible firearms ownership is a necessity, not an option. It’s everyone’s responsibility to safeguard against firearms getting into the hands of the underage, untrained and unauthorized,” said Steve Uline, executive vice president of marketing for Gander Mountain, in a statement. “Locking 50,000 firearms and stimulating ongoing conversation about responsible ownership is our goal this weekend.”