Fleetfoot markets apartment complexes online

12/20/2012 7:18 AM

12/20/2012 7:19 AM

Mike Gamache thinks he has a “can’t miss” offer for apartment complexes and other potential clients of Fleetfoot Marketing: They don’t pay unless Fleetfoot snags them a customer.

Now the trick is making it pay off for Gamache and his partner.

“There have definitely been challenges,” Gamache said. “I think that’s par for the course.”

Fleetfoot Marketing produces video tours of apartment complexes and markets them online. Plans call for the company to do the same with commercial properties and single-family homes in the future.

Gamache, 30, grew up in Wichita and earned a degree in electronic media from Kansas State. A self-described “action sports junkie,” he says his goal in life was to become a video producer in Washington state.

He did that, working on projects for The History Channel, the government and corporate clients.

Gamache also started his first company, Video Realty Service, which sold videos of properties that the property owners could use in their own marketing efforts. But Gamache said the company didn’t make enough money to sustain itself, partly because he didn’t know enough about the real estate business.

Gamache decided to move back to Wichita and use his contacts here to try again. First he got his real estate license and took a job as an Internet market specialist, learning on the job about search engine optimization.

He also found a business partner in Don Edwards, a retired Air Force officer and associate broker at Weichert Realtors Compass Point.

“He and I started talking and decided to develop a more profitable and expandable business,” he said.

Fleetfoot’s website has been up for a couple of months, showing off seven different Wichita apartment complexes and their neighborhoods. One of Gamache’s specialties is tracking shots that he executes while holding a camera from atop a longboard, or extended skateboard.

“It gives such a smooth, dynamic shot,” he said.

Eventually, he plans to add a radio-controlled helicopter to his arsenal to produce aerial shots.

As important as the content is the ability to draw potential renters to the site, which is where search engine optimization comes in. “It’s not an easy thing,” he said. “It takes a lot of work, content creation and partnering up with the right people.”

Gamache said the company hopes to be busier in the spring, “when the grass turns green” and apartment properties look more attractive.

“We’ve kept sticking with it,” he said. “Now we’re starting to get a bunch of clients and cranking our way to the top of Google, too.”

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