Rather than cut a ribbon, the Fresh Market officially marked its opening Wednesday morning by splitting open a wheel of high-end parmesan cheese.
The Greensboro N.C.-based chain opened its first Kansas store at Bradley Fair, near 21st and Rock Road, in the former Ultimate Electronics space.
It’s the 117th Fresh Market store; the chain operates in 22 states, mostly in the eastern half of the United States.
The grocery store is a haven for foodies, with barrels of roasted coffee beans, a large array of freshly baked goods, gourmet prepared foods and the chain’s signature: piles of beautiful fresh fruits and vegetables.
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“The produce is amazing,” said Wichitan Jackie Comfort, who labeled the store “fabulous.”
Her friend, Cara Gearhardt, had recently moved to Wichita from central California and hadn’t found a store in Wichita yet that equaled the kinds of stores there, especially for organic produce.
That is, until she got to the Fresh Market.
“I think I could come here every day to do my grocery shopping,” she said.
George Laham, the developer of Bradley Fair, said the store is a perfect fit for the upscale shopping center.
“It’s just what people have been waiting for,” he said.