Featured business person: Kent Miracle
02/08/2012 5:00 AM
02/09/2012 6:39 AM
Director of Strategy, Colab Digital
With a brand strategist on seemingly every corner, Miracle said it’s important that he help Colab, a digital marketing agency, stand out from the crowd.
"It just seems like there’s almost endless opportunity in the digital space for strategic thinking, which is what I bring," he said.
Miracle, 49, graduated from Wichita State University and is a veteran of ad agencies here and in Kansas City. Most recently, he ran his own company, called Blueprint Creative.
He joined Colab, he said, because "these guys get it. They’re doing good work. They’re smart and fun, and their clients appreciate them."
His job is to help clients differentiate themselves from the competition.
"I’m touching most of our clients strategically," he said. "It’s probably a little early to share who they are, but they’re in various categories.”
He has two sons, age 17 and 21, and enjoys anything outdoors from golf to fishing to yardwork.