Bank wants to attract business customers
12/08/2011 5:00 AM
12/08/2011 7:42 AM
David Harris is planning to make a big push to net more business customers in 2012.
Harris, the chairman and CEO of RelianzBank, has created a new treasury management officer position, promoted another employee to commercial lender, and plans to hire a second commercial lender next year. Starting this month the bank will begin a $250,000 project to finish its 4,000-square-foot basement to accommodate the staff additions.
Harris wants the $43 million-asset bank’s loans to grow by 20 percent next year.
“That’s a pretty lofty goal, but we’re going to hit it hard,” Harris said Wednesday.
He said his bank this year will post its biggest annual profit – $450,000 – in its six years. Monday marks its sixth year in business.
While Harris has always said Relianz is a bank largely serving business customers, he hasn’t touted that too loudly in the past for fear of turning away any new customers to the bank.
Now, with a larger customer base, Harris said he is ready to pursue a strategy of mainly serving businesses and their owners.
That effort will include doubling the growth of the bank’s loan portfolio – 95 percent of which is business and commercial real estate loans – and rolling out the bank’s new remote deposit service, which will be the purview of the bank’s new treasury management officer.
That’s why he promoted Candice Schultz from branch manager to treasury management officer, and Brian Berkley to vice president and commercial lender.
Harris said in the past year he’s added three new positions and that expects to add two more in 2012.
Included in this year’s new hires are Gina Dixon, a former mortgage lender who replaces Schultz as branch manager, and LeRoy Heizelman, who is the bank’s new chief financial officer and an executive vice president.
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