Construction has begun on the new Cabela's store on Wichita's east side.
Crews are preparing dirt on the site of the 80,000-square-foot store in the Regency Lakes Shopping Center at K-96 and Greenwich Road.
"The preliminary site preparation is under way, the first phase of construction," said John Castillo, a Cabela's spokesman.
"Next up will be pouring footings, and away we go from there."
Never miss a local story.
The store is still expected to open in the spring of 2012, and Castillo said no further updates are available on the construction timeline.
The planned store is a smaller prototype of the company's larger stores, which often approach 200,000 square feet.
It won't look any different from the traditional Cabela's design, including a log, wood siding and stonework exterior with a metal roof.
The store will have the same glass storefront that allows approaching customers to see indoor activity, and the same museum-like displays that Cabela's considers a tourist attraction.
The project's price tag is $28 million, with $17.2 million from a community improvement district the Wichita City Council approved in March.
That CID, over 22 years, includes a 1.2 percent extra charge that Cabela's will tack on to all sales at the store.
One percent is directed toward the store project; the other 0.2 percent will go toward improvements at the K-96 and Greenwich interchange to funnel the expected influx of visitors to the store.
Cabela's officials said in March they expect between 800,000 and 1 million visitors annually, based on their market research.