Construction has begun on the new Cabela's store on Wichita's east side.
Crews are preparing dirt on the site of the 80,000-square-foot store in the Regency Lakes Shopping Center at K-96 and Greenwich Road.
"The preliminary site preparation is under way, the first phase of construction," said John Castillo, a Cabela's spokesman.
"Next up will be pouring footings, and away we go from there."
The store is still expected to open in the spring of 2012, and Castillo said no further updates are available on the construction timeline.
The planned store is a smaller prototype of the company's larger stores, which often approach 200,000 square feet.
It won't look any different from the traditional Cabela's design, including a log, wood siding and stonework exterior with a metal roof.
The store will have the same glass storefront that allows approaching customers to see indoor activity, and the same museum-like displays that Cabela's considers a tourist attraction.
The project's price tag is $28 million, with $17.2 million from a community improvement district the Wichita City Council approved in March.
That CID, over 22 years, includes a 1.2 percent extra charge that Cabela's will tack on to all sales at the store.
One percent is directed toward the store project; the other 0.2 percent will go toward improvements at the K-96 and Greenwich interchange to funnel the expected influx of visitors to the store.
Cabela's officials said in March they expect between 800,000 and 1 million visitors annually, based on their market research.