The 500 block of East Douglas downtown has landed its second new business of the summer.
Zeni Pilates and Yoga Apparel, an east Wichita business, has joined forces with Core Strength Wichita at 515 E. Douglas. The fitness facility joins Salon Teased, 509 E. Douglas, in the Eaton block near the Wichita Downtown Development Corp. offices.
Zeni opened in April 2010. The boutique carries exclusive lines of fitness apparel, Toesox and Smart Spine pillows.
The company announced last week that it had leased the property. The new store should open later this month.
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"The setting created by local business owners made... 515 E. Douglas irresistible," said founder Kim Dwerlkotte. "We fell in love the minute we saw the space, very 'lofty,' perfect square footage. In all, exactly what we were looking for and more."
Core Strength Wichita will offer seven instructors trained in Gyrotonic, an exercise method created by Juliu Horvath that allows people to stretch and strengthen muscles while stimulating and strengthening connective tissues.
Three certified Pilates instructors will provide private or group instruction on equipment or in mat classes. Jessica Dieker has leased space in the facility to provide an infrared sauna, which will be running in August.
Lori League will offer Yamuna body work, and Amie Ross will handle management and customer service.
The two new Douglas businesses send a message to potential downtown investors that momentum is growing, said Jason Gregory, WDDC vice president.
"With our block in Douglas, we've got the Zelman's building being renovated across the street. The city's making a major reinvestment from Second to Douglas along St. Francis. That changes the entire walkability dynamic," Gregory said.
"And it creates a tie from Bill Warren and Old Town Central to the arena that we think will create an even more dramatic push downtown."