Kwik Shop going into Dillons lot in Newton

06/07/2011 12:00 AM

06/07/2011 12:06 AM

Dillons officials are rolling out in Newton the company's newest idea in its partnership with Kwik Shop, the Kroger convenience store chain.

Construction has begun on a 4,000-square-foot Kwik Shop at 12th and Main in Newton, in the parking lot of the grocery chain's largest Newton store.

When it opens late this summer, it will provide 16 gasoline and diesel fuel pumps in a one-stop shop environment, Dillons spokeswoman Sheila Lowrie said.

The new store targets the fuel points partnership between the grocer and the convenience store, she said.

Shoppers accumulate points for per-gallon gasoline discounts at Kwik Shop by buying groceries at Dillons.

"Similar to the innovative Dillons/Kwik Shop hybrid grocery and convenience store in Greensburg and the new Dillons pharmacies inside Kwik Shop locations in Wichita, we are always exploring ways to make customers think of Dillons and Kwik Shop first," Lowrie said.

The store becomes Kwik Shop's second in Newton, joining a store near U.S. 50 on the city's south side.

"Our customers in Newton have told us they love to take advantage of the extra savings with our fuel rewards but it was not always convenient to access the existing Kwik Shop," Lowrie said.

The new grocery store, constructed in 2006 behind the original 12th and Main Dillons store, was built far off the street, resulting in a large parking lot with development pad sites.

The one-stop shop concept is "fairly unique" in convenience, gas and grocery store marketing, said Cindy Claycomb, a marketing professor at Wichita State University.

"There's only so much market share," she said. "The advantage they give themselves is getting you there. If you need something quick or gas, you choose the convenience store with the grocery store available for a quick drop-in."

QuikTrip officials in Tulsa say it's full speed ahead on expansion and renovation plans in Kansas, with no plans to partner with any grocers in Wichita.

"We like to do things ourselves," said Mike Thornbrugh, the company spokesman in Tulsa. "As many things as we can do internally, that's what we're going to do. You could say we're control freaks."

QT is moving into the Carolinas, with six new stores under construction, Thornbrugh said.

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