Via Christi Health is teaming with the company that bought its Preferred Health Systems insurance company for a pilot project they hope will save money, improve quality and position them both for the new realities of health care.
Kevin Conlin, president and CEO of Via Christi Health, and Mike Bahr, executive vice president of Coventry Health Care, talked Thursday about how the project came to be during an Innovation Learning Network meeting in Wichita.
The meeting brings together a consortium of health care leaders to talk about innovation, collaboration and idea transfer.
Conlin and Bahr agreed that health care providers have to "look at how the world is going to change," as Bahr put it.
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The Affordable Care Act means more individuals will be buying insurance on their own, they said, so attention to cost and quality will become more important as insurers and providers compete for customers.
"We've got to find ways to improve the quality and share the gain," Bahr said.
Via Christi and Coventry hope to do that with the launch Jan. 1 of Advantra Total Care, a new Medicare Advantage product that Coventry began marketing Oct. 1.
Coventry hopes to enroll 2,000 to 3,000 Sedgwick County residents in the plan, which will use Via Christi Medical Associates physicians to provide medical homes for the customers.