It wasn't that long ago that General Motors was producing too many vehicles.
Now the giant automaker can't produce enough for some area dealers, who said they are finding it difficult to keep enough inventory of some new car and truck models to satisfy demand.
And they're probably losing some sales because of it.
"I definitely believe it's restricted" our sales, Scott Hatchett, managing partner of Scholfield Buick GMC, said Monday.
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GM's efforts to emerge from bankruptcy a leaner company mean the inventory Hatchett and other dealers have access to has been much thinner, especially for certain models such as GMC Terrain as well as the Buick Enclave and LaCrosse.
"We literally get down to where we have one or two of those vehicles in stock," he said.
Jill Hattan said her dealership, Don Hattan Chevrolet in Park City, has had a difficult time keeping in stock the Chevy Equinox and Camaro.
"It's just trickling in on top of a small inventory," she said. "We are definitely missing some sales."
Hattan said her dealership is trying to alleviate the lack of inventory from Chevrolet by tapping other dealers' inventory.
"We actually try to purchase several at a time just for stock but when everyone's short, that's not easy to do either," she said.
GM spokesman Tom Henderson said his company is "dramatically different" now than before it entered a brief bankruptcy in June 2009. It's axed brands such as Saturn and Pontiac, closed plants and received $50 billion in aid from the federal government.
Before GM's bankruptcy "we typically ran with very high inventories," Henderson said.
As a leaner company, its production has been sharply trimmed.
Now the company is attempting to find the sweet spot between production and demand.
"It's a really delicate balancing act," Henderson said.
Henderson said he couldn't disclose production rates going forward.
But he did point to efforts by the company to ramp up production on the GMC Terrain and Chevy Equinox. It has taken an unused portion of its plant in Ontario, Canada, to create capacity for the manufacture of 60,000 to 80,000 more vehicles.
Those two midsize SUVs are hot sellers for GM. GM said earlier this month that through the first six months of 2010, sales of the Equinox and Terrain were up nearly 193 percent from the same period last year.
Henderson said the company is listening to its dealers such as Hatchett and Hattan.
"We take their input seriously," Henderson said, adding that dealers should see this fall the results of GM's increased production efforts at its Canadian plant.
As for additional production increases, "We'll judge based on business conditions what to do going forward."