Starting next month, Cox Communications will also be known as a wireless company.
An official of the cable TV, Internet and telephone service provider said the company will launch wireless phone and data service in three markets — Orange County, Calif.; Omaha; and Hampton Roads, Va. —in March.
But Cox spokesman David Grabert in Atlanta would not say when Wichita will get Cox's wireless phone offering.
"Our vision, for sure, is to offer mobility to all of our customers in all of our markets," Grabert said Thursday.
Cox will begin its wireless offering through the assistance of Sprint in those introductory markets, using the Overland Park company's third-generation wireless network.
"We're interested in speed to market so we have partnered with Sprint," Grabert said.
But Cox eventually will have its own network using fourth-generation technology, he said.
Last month, the company completed a test of the fourth-generation wireless technology with Cox customers in Phoenix and San Diego.
The company's wireless network will start out using third-generation technology but "evolve" to fourth generation.
"We're committed to 4G and see 4G as where we want to go," Grabert said.
A couple of years ago Cox spent more than $500 million to purchase wireless spectrum — or airwaves to carry wireless signals — through a couple of Federal Communications Commission auctions, he said.
The company will sell mobile phones and smartphones through its retail stores and online.
He said the company decided to proceed with its own wireless service because customers requested it — and the company has been successful at bundling its services.
"Two-thirds of our customers are in a bundle and fully one-third take all three (services)," Grabert said.
"Clearly, mobility is where it's at... and we want to enable that."