WICHITA — Sullivan, Higdon & Sink has been named as the agency of record for Merial, the animal health division of Sanofi-Aventis, the Wichita-based agency said today.
SHS said it would provide all of Merial's advertising, public relations and online work for the company's U.S. large animal business.
"SHS brought creativity to the challenges we issued," said Mark Morrison, vice president, Merial Large Animal Health U.S. "Strategically, they were on target with their approach to the marketing and communications needs of our business."
Financial terms of the deal were not disclosed.
SHS said the work for Merial will be handled from its Kansas City, Mo., office.