ATLANTA — It soon will be harder to avoid advertising if you fly on one major carrier.
AirTran Airways is installing ads on the bottom of seat-back tray tables on all its planes.
Passengers have to keep the tray tables in their upright, locked position, during the beginning and end of their flights. That means an unimpeded view of the ads, which AirTran hopes will bring in new revenue at a time when much of the industry has been reeling.
AirTran expects the ads to be on its 138 planes within weeks. Mother Nature Network, offering a chance to win a Royal Caribbean cruise, is its first advertising partner.
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US Airways has been placing ads on the tops of tray tables for years, but only on some planes.