It’s not enough for success for political parties to try to attract minority voters to their causes, University of Kansas researcher and author Christina Bejarano says. Beyond that, they need to figure out how to attract the support of women within those minorities, according to a prepared statement from KU about her work.
How the country’s political parties handle outreach to minority women, particularly Latina voters, could determine the future of U.S. politics, she says.
Latino voters having a rapidly growing influence on the American political landscape, and more in favor of the Democrats, according to the prepared statement.
But Bejarano, an associate professor of political science at KU says the gender gap is even more pronounced among minority voters, according to the KU prepared statement.
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The U.S. Latino population is now more than 16 percent and expected to increase, she pointed out.
Harnessing that political influence could influence swing state votes in 2016.
Bejarano in her new book, “The Latino Gender Gap in U.S. Politics,” points to how in 2012 among white voters women’s support for Barack Obama was 7 points higher than men, according to the KU prepared statement.
However, Obama’s support was more pronounced among black and Latino female voters, who chose Obama over Mitt Romney by 9 to 11 percentage points more than black and Latino men, the statement said.