The countdown has begun: Wichita River Festival buttons go on sale Friday.
Buttons are $5 for adults and $3 for children ages 6 to 12. Children ages 5 and younger get in free to the festival, which is May 31 through June 8 in downtown Wichita.
The buttons are available at all area QuikTrips, AAA branches, Dillons stores and YMCA branches.
“Riverfest is around the corner,” said Mary Beth Jarvis, Wichita Festivals Inc.’s new president and CEO.
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The buttons this year feature “Ollie the Octopus” a grinning orange octopus who wears a party hat and uses his eight arms to hold items representing plenty of celebration – including a saxophone, a corndog, an ice cream cone and a pinwheel.
This year’s theme is “Let the good times flow!”
It is the first time in the festival’s 42-year history that buttons for children will be sold at a cheaper price than those for adults. The idea, Jarvis said, is to encourage more families to participate.
“There are 53,000 kids in Sedgwick County between the ages of 6 and 13,” Jarvis said.
Children’s buttons, which are distinguished by yellow bands around the button, will have information highlighting all the kid-friendly activities throughout the entire Riverfest. The festival will produce 25,000 children’s buttons.
Adult buttons will include a Riverfest guide.