‘Lion King’ brought $15 million into Wichita economy, Theater League estimates

10/01/2012 3:43 PM

10/01/2012 4:40 PM

“The Lion King” grossed $4.3 million during its four-week run in Wichita, making it the highest-grossing theatrical production in Wichita history, according to Disney Theatrical Productions, which brought the show to town as the opener for Theatre League’s new season.

The run, which concluded on Sunday, started on Sept. 4 at Century II’s Concert Hall. More than 60,000 people saw the show, Disney said in a news release.

It’s estimated that the show brought $15 million into the Wichita economy, based on hotels, restaurants, parking etc., utilized by both patrons and the production staff. Theatre League based the figure on a Touring Broadway League report that found that, on average, Broadway tours contribute an economic impact 3.5 times the gross ticket sales.

Theatre League’s season continues with “Rock of Ages,” which runs Nov. 27-29. For ticket information, go to theaterleague.com/wichita/.

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