The Royals rolled out a new ticket-price structure late Friday afternoon for their first season in a renovated Kauffman Stadium.
And, yes, prices are going up.
The average single-game ticket will cost $24.84 in 2009, an increase of nearly $2 from the average 2008 cost for a non-premium game.
Club officials said the increase still positions the Royals below the average 2008 Major League price of $25.43 and, based on 2008 prices, would rank 24th among the 30 clubs.
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“We feel this is a fair-and-balanced plan that will allow fans a broad menu of price options depending on their desired amenities,” said Kevin Uhlich, the club’s senior vice president for business operations.
“Our goal is to have the increased revenues support our continued improvement on the field through scouting, player development and free agency.”
The per-game ticket price offers discounts for season-ticket and partial season-ticket plans. Some plans offer discounts up to 40 percent.
For example: A field-box seat, which is generally positioned in the lower bowl between the bases and the foul poles, will cost $33 (up from $29) when purchased on a single-game basis for a non-premium game.
The price drops to $25 when purchased as part of a full season-ticket plan.
The Royals have not yet announced what dates will be designated for premium pricing. Likely possibilities are opening day and games against the Yankees, Cardinals and possibly others.
The renovations are also creating some new seating options in the outfield.
Seats in the new fountain pavilion, between the left-field foul pole and the pedestal that once held the Jumbotron, will sell for $7. They are the cheapest ticket in the stadium but will only be sold on game day.
The new outfield box seats are located directly above the two bullpens as well as just beyond the left-field wall in front of the fountains. They range from $20 when purchased as part of a full season-ticket plan to $30 when purchased on a single-game basis for a premium opponent.
“It’s not very often teams get to introduce new seating areas,” Uhlich said, “that will be some of the most popular and least expensive in the entire stadium.”
Current season-ticket holders currently have the opportunity to examine new seating areas, relocate and purchase tickets before the general public gets to do so. The club traditionally begins single-game sales in February.