Arthur Frommer

December 12, 2010

Arthur Frommer: Low-cost hotel rooms a window to future?

They are called Tune hotels, boasting "five-star beds for one-star prices." Their owner is a wealthy airline magnate of the Far East (Tony Fernandes of AirAsia), and he has just opened the first European example of this new breed of economically priced hotels charging about 50 British pounds ($78) for a double room with private facilities in high season (but as little as 35 pounds, or $55, when demand is low). Fifteen more such hotels — and that's no misprint — will soon sprout at other central locations in London, or so he claims. Nine other Tune hotels are already operating in various Asian locations (all, thus far, in Malaysia and Indonesia).

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