Arthur Frommer

April 11, 2010 12:00 AM

A gift that would boost foreign tourism

I know a way to make headlines — positive, approving headlines — for tourism to the U.S. It involves announcing a major gift to foreign visitors that would dramatically display our regard for them. It would cost nothing, require only a small amount of effort on the part of public officials and would be infinitely more effective than all of the overseas advertisements and TV commercials to be funded by the new Tourism Promotion Act recently passed by Congress.

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