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A group of beauty companies (including Estee Lauder, Aveda and L'Oreal) recently announced the creation of OASIS, the first "organic and sustainable industry standard" for certifying organic cosmetic products.
Critics contend it's not strict enough, ignoring animal-testing and packaging. Look for OASIS seals on goods within the next year.
In the meantime, other brands are greening in their own way.
One example: Physician's Formula's new Organic Wear 100 percent Natural Origin Blush, $11.95, and Bronzer, $13.95, come in all-paper compacts -- when done, simply toss out with your recycling. Certified by Ecocert; available at drugstores nationwide.
Newsday