February 24, 2014 12:00 AM

Beauty bloggers turn entrepreneurs

On her popular blog,, Cara Brook, 28, sings the praises of highlighting and contouring one’s facial features, a process she refers to as HAC’ing (pronounced “hacking”). She gleaned the technique from books by the makeup artist Kevyn Aucoin, which she pored over as a teenager obsessed with the beauty business. “It’s a magical thing,” she effused in a how-to video.

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