Big news, makeup mavens: Our vintage friend the lipstick is strutting her way back to our kissers in a bevy of cool, creamy nudes and corals. But that doesn't mean she's not bringing some heat along. The super-chic are loving this season's a-little-bit-lustrous, a-little-bit-opaque oranges, and by the time fall rolls around, our pouty puckers will be popping with shades of persimmon. This is especially true if we take our cues from the fall 2011 runway favorites: Diane Von Furstenberg, Oscar de la Renta and Betsey Johnson.
Lip gloss — our preferred, barely-there default color for the last 10 or so years — is so yesterday. (And let's not forget, greasy.)
"The consumer just wants to exhale a bit," said Karen Grant, vice president and senior global industry analyst at the NPD Group. "Coming out of the recession, it seems consumers' thirst for color and play was being reawakened."
NPD reported that sales of "prestige lip products" — any lip product sold in department stores — were up 7.2 percent, from $172.6 million in January through April last year, to $185 million for the same period this year.
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Even more surprising, NPD also reported that sales of lip color — that's lipstick only, not gloss — were up 11.2 percent, from $82.7 million in the first four months of 2010 to $92 million this year.
"For years, everyone was going with the bare lip, the nude lip, just a bit of shimmer," Grant added. "Now the new colors and textures are making lipstick cool again."
Clothes for this season are pushing the trend, with bold color combinations such as pinks and oranges and turquoises and yellows the most popular. And fashion's recent love affair with all things 1940s pinup — pencil midis, vintage pin curls, dotted shirt dresses — is a driver as well. All these looks require a full, retro lip.
The lip color of today feels different than that of yesteryear. Part of the reason many women moved away from lipstick in the early millennium was, yes, they wanted the Jennifer Lopez sun-kissed, dewy look, but classic lipsticks were drying and left a weird aftertaste.
Women opted instead for rosy cheeks and colorful eyes. Now, many lipstick brands, including MAC and drugstore brands such as Maybelline, are infusing lipsticks with Vitamins D and B, and even shea butter, for moisture.
So when it comes to makeup this season, there are two different looks, Grant said. One is sheer foundation and nude or coral lips. This goes best with a khaki summer suit. Beyonce wears this well in the beginning of her "Run the World (Girls)" video.
Or, Grant said, women are going for the more dramatic look — a 2011 version of the porcelain-skinned girls in Robert Palmer's 1986 "Addicted to Love" video.
You can still wear a sleeveless black sheath and a smoky eye, but to make this more modern, think Catherine Zeta-Jones in her glittering, red-sleeved Elie Saab gown at this year's Tony Awards.