River Festival

May 25, 2013

Revamped River Festival seeks to build on, rekindle successful traditions

When Mary Beth Jarvis took over the helm of the 42-year-old Wichita River Festival Inc. in November, she inherited an organization that had lost money four years in a row, had cultivated a culture of button resisters despite its best efforts and had developed a serious perception problem among members of its target demographic, who complained that it had moved too far away from its family-friendly roots.

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