Admittedly, I have not seen any of the “Fast & Furious” films. They’re just not my thing.
But a lot of people love them, and “Fast & Furious 6,” which opened Friday, is expected to dominate the Memorial Day holiday weekend. Case in point: The film’s Facebook page has more than 28 million “likes.”
The last installment, “Fast 5,” made more than $416 million worldwide. “6” is poised to top that figure, which is amazing since we’re more than a decade into the franchise (the first film came out in 2001). But its fan base absolutely can’t get enough — it’s as if the studio can’t make the movies fast or furious enough (a seventh film is already in the works, to be released next year).
All this without the aid of superheroes or a built-in comic book fan base. It defies traditional Hollywood logic. But how?
Following the “Fast” series as a model of success, here are some things we can learn from it: