Book shows ways to more meaningful work
"Drive: The Surprising Truth About What Motivates Us" by Daniel H. Pink (Riverhead, 256 pages, $26.95)
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"Switch: How to Change Things When Change Is Hard." Chip Heath and Dan Heath. Broadway Books. 320 pages.
"Drive: The Surprising Truth About What Motivates Us" by Daniel H. Pink (Riverhead, 256 pages, $26.95)
"Jim Cramer's Getting Back to Even" by James J. Cramer, with Cliff Mason (Simon & Schuster, 352 pages, $26)
"Pull: The Power of the Semantic Web to Transform Your Business" by David Siegel (Portfolio, 288 pages, $27.95).
"Flip the Funnel: How to Use Existing Customers to Gain New Ones" by Joseph Jaffe (Wiley, 286 pages, $29.95)
It looks like this social media thing for business could be a solid accompaniment to your company's marketing and advertising initiatives — assuming that you still allocate resources to those things.
"Linchpin: Are You Indispensable?" by Seth Godin (Portfolio, 256 pages, $25.95)
"If We Can Put a Man on the Moon: Getting Big Things Done in Government" by William Eggers and John O'Leary (Harvard Business School Press, 256 pages, $24.95)
"Money Talks . . . : Inside the Contrarian Mind of Billionaire Mogul Sam Zell" by Ben Johnson (Portfolio, 246 pages, $25.95)
I didn't — I couldn't — read every business book published during the last year, but I was still gobsmacked by the number of books that I did read in 2009, including a few just for fun.
Warren Farha, owner of Eighth Day Books
Next to social networking primers, the biggest pile of bound dead trees in my stash are job-search books. And no wonder.
"The End of Influence: What Happens When Other Countries Have the Money" by Brad DeLong and Stephen S. Cohen (Basic Books, 176 pages, $22)
Like some people, I read several books at the same time and do a mostly good job, I think, of keeping them apart and discrete. But sometimes my subconscious (probably) constructs mash-ups of books, leaving it to another part of my brain to sort things out.
"What the Dog Saw: And Other Adventures" by Malcolm Gladwell (Little, Brown & Co., 410 pages)
"The Curse of the Mogul: What's Wrong with the World's Leading Media Companies" by Jonathan A. Knee, Bruce C. Greenwald and Ava Seave (Portfolio, 320 pages, $26.95)
800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best-sellers for October 2009, plus descriptions.