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"The Curse of the Mogul: What's Wrong with the World's Leading Media Companies" by Jonathan A. Knee, Bruce C. Greenwald and Ava Seave (Portfolio, 320 pages, $26.95)
800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best-sellers for October 2009, plus descriptions.
"The Curse of the Mogul: What's Wrong With the World's Leading Media Companies" by Jonathan A. Knee, Bruce C. Greenwald and Ava Seave (Portfolio, 272 pages, $26.95)
"Healing the Wounds: Overcoming the Trauma of Layoffs and Revitalizing Downsized Corporations" by David M. Noer (Jossey-Bass, 272 pages, $27.95)
"The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, Handle Layoffs, Raise Emergency Cash, Thwart an Employee Coup, and Avoid Other Potential Disasters" by David Borgenicht and Mark Joyner (Wiley, 208 pages, $17.95)
Innovation may well be the engine to get us out of this mess — nothing new about that idea. Using the left and right parts of the brain in concert? Being practical and creative? Daniel Pink and a host of other major thinkers have been tooting that horn for years. Now dubbed ''convergent and divergent thinking,'' this notion is poised to enter the mainstream — if it's not already there.
"'I Love You More Than My Dog': Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad" by Jeanne Bliss (Portfolio, 198 pages, $22.95)
